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Natura Pet Products was founded in 1992 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists – Natura asked one key question: “How can we make pet food healthier?”
What they learned won’t surprise you. Dogs and cats are healthiest when they eat whole, natural foods: USDA-inspected chicken, turkey and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products.